As I Am

As I Am Classic Detangling Conditioner 237ml
  As I Am Detangling Conditioner Leave-In Tangle Releaser Tame Your Tangles.  Make Shampoo Day A Happy Day.  As much as we love our natural-textured hair, the job of detangling can be quite a chore.  Despite the time it takes...
£8.99
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As I Am Classic Coconut Styling & Smoothing Gel 227g
This As I Am Smoothing Gel 8 oz provides moisturizing hold & shine. Formulated with Aloe Vera gel, Sugar Beetroot, Vegetable Glycerin, and Wheat Protein. It adds smoothness Where You Want your hair to lay down and stay awhile. Unlike...
£7.49
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-7%
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As I Am Long & Luxe Strengthening Shampoo 12oz
  The Long & Luxe Strengthening Shampoo 12oz is designed to gently cleanse your hair and scalp while providing moisture, reducing tangles and damage from combing, and strengthening your hair for longer lengths. With the added benefits of pomegranate and...
£13.99 £12.99
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-25%
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AS I AM Classic CocoShea Spray 120ml
This moisturizing spray nourishes and smoothes hair, while also enhancing shine and providing moisture to the scalp. It effectively seals out moisture and protects against weather damage, making it an essential product for healthy, hydrated hair How to use Spray...
£15.99 £11.99
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As I Am Long & Luxe Curl Enhancing Smoothie 454g
Product Description Enhance your curls with As I Am Long & Luxe Curl Enhancing Smoothie. This creme will define your twists and twist outs, leaving them smooth, soft, and shiny. It's formulated to fight frizz and eliminate flakes, without causing...
£14.99
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As I Am Dry Itchy Tea Tree Oil - Trio Bundle Set
As I Am Tea Tree Oil Conditioner Tea Tree Oil Shampoo Leave in Conditioner Set This conditioner effectively addresses dandruff, providing relief for dry and itchy scalp. Additionally, it helps with detangling and moisturizing hair using essential properties.. BENEFITS fights...
£28.49
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-28%
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As I Am Moisture Milk 8oz/ 237ml
Daily Hair Revitalizer Drink Up, Thirsty Hair! Look Alive, Dry Coils!   When your hair needs extra hydration, give it a daily dose of Moisture Milk. Packed with natural emollients, this product will enhance the beauty of your hair, both...
£17.99 £12.99
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-24%
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As I am Jamaican Black Castor Oil Curling Creme 227g
A styling cream enriched with Jamaican black castor oil. Make styling your curls and coils easy with the As I Am JBCO Curling Cream. This hydrating formula is enriched with Jamaican black castor oil and ceramides to strengthen, moisturise, and...
£16.96 £12.95
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-35%
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As I Am Coconut Cowash (8oz/227 g)
  Utilize CoWash for optimal hair cleansing. This unique, sulfate-free cream gently removes product buildup and revitalizes curls and coils. Its special blend of natural ingredients promotes healthy hair growth from the follicular level, providing a fresh start for your...
£8.49 £5.49
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As I Am Jamaican black Castor Oil Bundle
  Introducing the As I Am Jamaican Black Castor Oil Bundle, featuring four essential products. Shampoo Conditioner Leave In Conditioner Hair Masque
£43.99
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As I Am Born Curly Nourishing Hair & Body Oil 4oz
Product Description The AS I AM Hair and Body Oil is formulated with Paraben-free and Dye-free technology, utilizing all-natural ingredients like olive oil and sunflower oil. This organic oil nourishes hair and body, providing a natural shine and a healthy...
£6.48
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-9%
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As I Am JBCO Castor Oil Water 16oz - 473ml
  JBCO Water serves as a substitute for traditional water in your daily hair styling routine. With its unique Nano-Blend, this product effectively delivers Jamaican Black Castor Oil, Ceramide, Vitamin C, and Vitamin E onto each hair strand, providing vital...
£10.99 £9.99
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-10%
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As I am Curling Jelly 16oz
  Enhance your hair with As I Am's Curling Jelly 16oz, a frizz-controlling formula enriched with natural ingredients that moisturize and improve manageability. Made with Aloe Vera, Sugar Beet Root, and Vitamin E, this lightweight jelly restores and rejuvenates tightly...
£19.99 £17.95
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-23%
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As I Am Dry & Itchy Scalp Care Olive & Tea Tree Oil Shampoo (12 oz)
Eliminate pesky flakes with our Olive & Tea Tree Oil Shampoo - the perfect solution for a balanced, nourished scalp and refreshed, healthy hair. Experience the ultimate cleanse and hydration all in one bottle. BENEFITS Fights Dry & Itchy scalp...
£12.99 £9.99
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-23%
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As I Am Dry & Itchy Scalp Care Olive & Tea Tree Oil Conditioner 12 oz
As I Am Dry & Itchy Scalp Care Olive & Tea Tree Oil Conditioner 12 oz This conditioner effectively addresses dandruff while simultaneously soothing a dry and itchy scalp. It also provides the necessary components to aid in detangling and...
£12.95 £9.99
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-3%
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As I am JBCO Jamaican Castor Oil Shampoo 12oz
  Discover the benefits of Jamaican black castor oil with As I Am JBCO Shampoo. This nourishing shampoo effectively restores and fortifies curls, thanks to its infusion of ceramides and Jamaican black castor oil. Not only does it moisturize and...
£15.99 £15.49
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-3%
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As I am JBCO Jamaican Black Castor Oil Co Wash/Cowash Jar 16oz
Jamaican Black Castor Oil with Vitamin C&E  Infused with a unique blend of natural ingredients, this co-wash jar effectively cleanses, conditions, and detangles hair while providing moisture to promote healthier hair and scalp. The nano-blend of ceramides and Jamaican Black Castor...
£14.89 £14.49
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-26%
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AS I AM Double Butter Cream Jar 16oz
  This jar is perfect for maintaining great natural coils and curls by providing essential moisture. When your hair is feeling dry and rough, turn to the power-packed As I Am® DoubleButter® Cream. It contains a rich blend of natural...
£30.99 £22.99
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-0%
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As I Am Cocoshea Spray 120ml
As I Am Cocoshea Spray 120ml The As I Am Cocoshea Spray Moisturizer is a treat for your coils and curls. It is a thin, non-greasy spray that offers all-day hydration and defense. African Shea Butter and Coconut Oil are...
£12.00 £11.99
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-0%
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As I Am Cocoshea Whip 227g
As I Am Cocoshea Whip 227g The AS I AM Cocoshea Whip is a mixture of some of the best natural emollients and botanicals, which give the hair the nourishment to be strong and healthy. It also has the richness of organic...
£12.00 £11.99
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-42%
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As I Am Smoothing Gel 227g
As I Am Twist Defining Cream 227g Take control of coils and curls with As I Am Smoothing Gel; a lightweight styling gel that delivers long-lasting hold with conditioning properties. Wherever and whenever you want your hair to "lay down and...
£12.00 £6.99
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-21%
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As I Am Twist Defining Cream 227g
As I Am Twist Defining Cream 227g Make the most of the coils and curls that nature has given you! When you twist with this unique, rich, creamy Styler, you'll receive a lot of shiny smoothness. Made specifically for hair...
£12.00 £9.49
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-31%
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As I Am JBCO Jamaican Black Castor Oil Smoothie 16OZ
Jamaican Black Castor Oil with Vitamin C&E  Enrich dehydrated hair with an intense therapy masque. This rich creamy treatment is infused with Jamaican Black Castor Oil, Vitamin C & Vitamin E to moisturize, detangle and provide shine to your curls...
£12.99 £8.99
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-8%
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As I Am JBCO Jamaican Black Castor Oil Curling Creme Jar 8OZ
Jamaican Black Castor Oil with Vitamin C&E As I Am JBCO Curling Crème is formulated with fiber strengthening ceramides and castor oil. Nature’s best moisturizers, and curl boosters, will lock in precious moisture while simultaneously defining your coils and curls....
£12.99 £11.95
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