E45: The voice of experience

In 1952, we released our very first product - E45 Cream. It was the brainchild of Boots Chemist Alfred Wilks after he was asked by a customer for something to protect skin from the cold and soothe it. Now, over 60 years later and with sales of over 27 million products annually, E45 is recognized as the nation's favourite skincare brand

In 1963 physicians noticed that E45 cream was a beneficial treatment for dry skin conditions. It wasn’t until 1980 that E45 cream was introduced to the pharmacy and retail establishments, where it was recognized for its efficacy in treating dry skin.

The product line in the 1990s included a comprehensive skincare emollient therapy. 

Healthy skin can typically maintain its moisture. Dryness is brought on by water loss from the skin's surface due to damage to the skin barrier. Our skin barrier can be harmed by a wide variety of factors. You can better manage your dry skin and help preserve healthy skin by being aware of what is causing it.

To provide long-lasting treatment for dry and sensitive skin, use E45 Lotion, which is light and unscented and may be applied to your entire body, face, and hands.

Daily use of high-quality skincare

The E45 line of skincare products was created for a variety of skin types and body regions. Works hard to safeguard and preserve skin health, and E45 Cream and E45 Itch Relief Cream could also enhance dry skin conditions with each application.

E45 is a dermatological cream used on the face and other areas of the body. It is available in various forms, such as a lotion, oil or soap. E45 is known for its ability to moisturize and relieve skin conditions such as psoriasis and eczema. 

The E45 dermatological cream is an affordable and effective treatment. It's also easy to use - all you need to do is apply it twice a day to the affected area.

Can you use E45 cream on babies?

E45 moisturising lotion is a skin care product that can be used on both adults and babies. It has been specially formulated to provide moisture to dry, sensitive skin. The cream is available in different strengths, depending on the level of dryness of the skin. It is important to note that E45 cream should not be applied to broken or irritated areas of the skin as it may cause further irritation or infection.

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